The team

Lasse Liukkonen

Lasse Liukkonen

CEO

Pekka Korva

Pekka Korva

Senior Advisor

Min Li

Min Li

Operations Manager

Gary Zeng

Gary Zeng

Sourcing Manager

Jari Rahtu

Jari Rahtu

Business Development Manager

Nicole Feng

Nicole Feng

Assistant to CEO

About us

PRD Group provides experienced, on-the-ground support for European companies operating or preparing to operate in Greater China.

Founded in 2011, the company combines practical local capabilities with a clear understanding of European business standards and expectations. PRD Group’s founder and CEO, Lasse Liukkonen, has lived and operated in China for over 20 years.

Our team consists of Finnish and Chinese professionals based in China. This combination of perspectives enables us to bridge differences in language, business culture and working practices, while maintaining clear communication and accountability for our clients.

We work as a trusted extension of our clients’ organisations in Greater China. Our approach is practical, transparent and dependable, helping companies make informed decisions, manage risks and maintain greater control over their local operations.